Situation – In 2005, a manufacturing company was Colorado’s industry leader. However, they became very concerned about losing business to new competitors in China. Additionally, other U.S. companies were making plans to establish facilities in Colorado and achieve a significant market share.
Action – This manufacturing company engaged American Business Advisors to establish a Formal Strategic Business Plan, which included a Competitive Positioning Plan℠. The objective was to defend the company’s share of the market and allow the business to thrive and grow to the next level.
Result – Today this Colorado manufacturing company is top in their industry. They are the “800 pound gorilla.” Their competitors openly tell them it is nearly impossible to get customers away from them! Since 2005, they have worked with their customers and now treasure a 44% market share. They have grown 67% and their Net Income Before Taxes has increased 73%. They have been profitable every year since 2005, including during the recession years following the 2008 mortgage crisis, the 2nd worst in U.S. history. They are known across the nation for their innovation, technical abilities, and outstanding success. They are frequently asked to speak at seminars and workshops across the country.
“Our profits and compensation have increased substantially and are dependable. Before hiring ABA, we were working 60-70 hours per week.” – Owners