The financial advising profession—like all professions—has many sacred cows. As you remember, a sacred cow is an object that is accorded deep reverence but is also considered immune from question or criticism. We are setting out to change that!
After all, it is said that sacred cows make the best hamburger!
Below is #7 in a series of videos designed to help financial advisors like you achieve innovative, adaptive, and successful financial advising practices. This series helps advisors cross that treacherous liminal dimension between providing “accepted” and “exceptional” service to their clients.
In the video, Kevin Condon of Online Advisor Central and I slay one of the sacred cows of the financial planning industry—the-it’s-all-about-investment performance “cow.” Does retirement income doesn’t just come from high returns on investment, but actually from cash flow management that creates the opportunity for savings? We gently and humanely “put down” this cow with two strokes of a sword.
Comments? I’d love to hear your thoughts below this video!
Toolkit:
There are a number of powerful resources available for you to help clients address cash flow “challenges.”
For the DIY-ers, check out John Burger’s Cash-Flow Tool.
For a values-based cash flow management expertise, Vital Financials provides excellent one-on-one personalized help.
And for those interested in a group setting, Financial Peace University has a number of programs in your area.
