303-335-4218 | info@abadvisors.com
American Business Advisors American Business Advisors American Business Advisors American Business Advisors
  • ABA Home
  • About
    • Our Team
    • Services
    • The ABA Advantage
    • Giving Back
    • Reviews
  • Find Your Track
  • Case Studies
  • News & Insights
    • ABA Insider
    • Strategic Edge
  • Contact
American Business Advisors American Business Advisors
  • ABA Home
  • About
    • Our Team
    • Services
    • The ABA Advantage
    • Giving Back
    • Reviews
  • Find Your Track
  • Case Studies
  • News & Insights
    • ABA Insider
    • Strategic Edge
  • Contact

Shocking Incentives

Last week I shared the concept called The Sawyer Effect: Reward turns play into work. My friend, Chuck Blakeman, says that Industrial Age thinking about retirement gives The not so... read more →
  • Christine Lancaster
  • ABA Insider

Liminal Dimensions: From the ABCs of Sale to the ABCs of Sail, Part 1 of 3

Are you uncomfortable with sales? Me, too! Especially because, in Myers-Briggs terms, I am a borderline Introvert/Extrovert. The “traditional” side of the sales paradigm has one ruling mantra (the Tolkienian... read more →
  • Christine Lancaster
  • ABA Insider, ABA Insider

The Two Most Important Questions to Ask Yourself Every Day You’re Selling – Part 2

“Servant selling.” It sounds like an oxymoron. Isn’t the goal of every business to make money? To increase the lifetime value of a client (to my firm)? Last week, my... read more →
  • Christine Lancaster
  • ABA Insider, ABA Insider

Liminal Dimension: Is Your Craft Leaking? Buoyancy (ABCs of Sail, Part 2 of 3)

Recently, I had the thrill of looking for whales. As a passenger, I just showed up, enjoyed the sightings, and got a DVD to commemorate my journey. However, I can... read more →
  • Christine Lancaster
  • ABA Insider, ABA Insider

The New C: Clarity vs. Closing, ABC’s of Sail, Part 3 of 3

Over the last two weeks, we’ve looked at the A and B of the new A-B-C sales paradigm: Attunement and Buoyancy. This week we’re examining the C of this journey:... read more →
  • Christine Lancaster
  • ABA Insider, ABA Insider

The Two Most Important Questions to Ask Yourself Every Day You’re Selling – PART 3

One of the hazards of this servant selling (see also Part 1 & Part 2 of this series for reference) approach is to actually violate the Golden Rule. Rather than... read more →
  • Christine Lancaster
  • ABA Insider, ABA Insider

Contact Us

Name(Required)


Copyright © 1984-2019 American Business Advisors, All rights reserved. Privacy Policy.